Meet Prinden

Prinden is a private, independent multi-family office advising a select group of UHNW individuals and families, typically with eight and nine figure wealth. Based in Abu Dhabi Global Market and led by Founder & CEO James Prince, who has advised individuals and families in the UAE for over 15 years, Prinden is built on trust, alignment, and transparency. We work exclusively on behalf of clients, sitting on the same side of the table and providing advice that is uncompromised, fee based, and fully aligned with client interests.

Acting as a long-term strategic partner, Prinden takes a holistic approach to wealth, coordinating investments, private banking, succession planning, family governance, and broader life considerations. The firm provides a single point of access to world class banks, investment opportunities, services, and specialists, helping clients simplify complex structures and make confident, well informed decisions across generations.

At the core of the firm’s philosophy is the “PRINDEN Method” — a deeply personal, relationship-led process that begins with understanding a client’s values, ambitions, and legacy goals. Through thoughtful design, disciplined implementation, and ongoing support, Prinden helps families preserve and grow wealth while creating clarity, continuity, and lasting impact.