FIRDA

Negotiation is at the heart of every conversation, every relationship, every deal. Yet it is almost never taught.

At FIRDA GLOBAL, we are changing that — one leader at a time.
Founded by Firdaoussi Nouzlat Assoumani, Negotiator-in-Chief, FIRDA GLOBAL works with CEOs, leaders and organisations.

We teach leaders and organisations to negotiate in every area of their lives.

With 18 years in procurement and over €250–500M negotiated across four continents, Firdaoussi Nouzlat brings real-world mastery into the boardroom, the classroom, and beyond. Her clients range from Fortune 500 companies to individual powerhouses navigating high-stakes conversations in business and in life.

At FIRDA GLOBAL, we work in two ways:

Either we negotiate for you, stepping in as Negotiator-in-Chief when the stakes are highest,

Or we make you dangerously good at negotiating for yourself.

Through bespoke workshops, executive coaching and corporate programmes, we transform not just how people negotiate, but how they lead, communicate and show up in every room they enter. Negotiation isn't a business skill. It is a life skill.

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